EVENT: State Fair of Texas Auto Show

BACKGROUND: The State Fair of Texas has presented new vehicles since 1904, but today’s show developed after World War II. Since 1989, the Auto Show’s skyrocketed from 84,000 s.f. to 300,000 s.f., including two buildings and an outdoor truck area offering vehicles, activities and entertainment.

LOCATION: State Fair of Texas – Dallas, Texas

MEDIA COVERAGE: Coverage of the State Fair Auto Show has always been generous; it continues to be selected for exclusive, international launches and rollouts of the latest production models.